Tuesday, July 3, 2007

Add one can of water, heat, and serve.

I think it was an Arby's ad a year or two ago that suggested some of us need to move up to their adult food. The implication was that other fast food offerings like the standard hamburger at McDonald's should be looked on with disdain. You do want to be a mature adult, don't you?

This implies that anything that's served in restaurants that includes a crayon like macaroni and cheese, hot dogs, chicken nuggets and pizza is kid food and should be likewise avoided. I hope none of you bought in to this bullshit. Food is food. There is no kids food outside of breast milk. Kids should be able to enjoy calamari and federal judges can have a peanut butter and jelly sandwich on white bread whenever they want. Eating a six buck sandwich with a swirl of dark wheat in the bread, fancy lettuce, deli meat, and mayo mixed with mustard and paprika doesn't make you an aristocrat.

I took issue with such an ad campaign that touted some kind of chunky-assed, sophisticated sounding soup as being an adult soup. Frankly folks, my favorite soup is Campbell's Chicken Noodle Soup . No, not the low sodium, or low fat variety, but the original recipe with the globules of chicken stock, the random specks of chicken and the numerous flavorless, but easy to negotiate, noodles. I eat a can of it about once a week.

M'm M'm Good.

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